Corporate Content Writing

Too much content produced in the name of digital marketing is viewed as simply a means to an end, and that’s why it fails. And yet, no one is interested in paying you to express yourself unless it also meets business objectives. The Art of Persuasive Writing “Poets” love language. We marvel at that perfect turn of phrase when we read, and strive to display that artistry in our own writing. Let’s face it — we’re word nerds. And that’s the foundational psychological quirk that sets us up for greatness. Most importantly, we write. Whether you love the process or merely love “having written,” once the toil is over and the words are out there, poets become great writers by putting in the work. Brian likes to say that he can’t teach a killer to be a poet, but you can always enhance a poetic type with other sophisticated skills. And that’s another reason why we love speaking directly to writers, because we’ve seen first-hand the amazing results that come when creativity is comb...

Content writers  typically create content for the Web. This content can include sales copy, e-books, podcasts, and text for graphics. Content writers use various Web formatting tools, such as HTML, CSS, and JavaScript and content management systems to help create their work. Content writers produce the content for many different types of websites, including blogs, social networks, e-commerce sites, news aggregators, and college websites. Aside from writing content, these writers might also be responsible for making sure the sites' pages and content connect. They're also responsible for setting the overall tone of the site. Content writers accomplish these tasks by researching and deciding what information to include or exclude from the site. Required Education Content writers may need a bachelor's degree or higher. Many employers hire writers with degrees in English, journalism, communications, or creative writing. Depending on the subject matter, content ...